“We are re-entering the craft market with our new brand IBF-Indian Beer Factory-which is based out of Goa.
Kaama Breweries, which once sold the popular Witlinger brand, is trying to make a comeback. Its founder Bharat Halwasiya has since launched a new beer named Joe’s Craft Beer, which is imported. Mad King shut down as its two working partners separated. But until then, we are focused on cautiously investing in markets where we can gain share, launching our direct-to-consumer (D2C) play with four brew pubs with partners, and expanding to international geographies such as the US and the UK where we see brand pull," he said. We would love to have more support in India on the regulatory front.
“While craft brands based in India do have a market, and we, along with our investors, strongly believe in this, the flip-flop in excise policies coupled with covid-19 have affected many businesses. The company had to shell out ₹22 lakh to register the variant, a mandatory fee to sell each liquor brand or variant in the capital.Ĭo-founder Shantanu Upadhyay said Kati Patang had no choice but to shift gears.
Its only available variant in the Delhi market now is Bareilly Bold, a strong lager, against four variants earlier. Kati Patang beer, a runaway hit with its unique small-batch flavours like saffron, turmeric and lemon rind, has shrunk considerably in the six years since its launch. Makers of Witlinger, Mad King and White Owl craft beers have either shut shop or started new ventures, while owners of Kati Patang, White Rhino and Beor 360 have scaled back their operations.
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